In a press release, CEO of Virgin Games, Simon Burridge, said the agreement was a response to customer demand, adding that it was the right time for the company to enter the market due to the popularity of mobile gaming.
He said: “While the gaming industry has been on the cusp of a mobile revolution for some time, 2011 has really been the year when the planets have aligned to make mobile gaming a more attractive proposition. For us we see it as the right time in the Company’s life, the industry’s life and the technology is ready.”
Virgin Games chose QuickFire because they are proud of the quality of games they provide online and wanted to continue this trend into the mobile arena. Another deal breaker was that they said some of the best Microgaming casino games are available through Quickfire, such as Thunderstruck, Tomb Raider and Mermaids Millions slots. The progressive jackpots such as Mega Moolah and Major Millions will also be available – all on a wide range of smart phones and tablet devices, including the iPad, iPhone, HTC and Samsung devices.
CEO of Microgaming, Roger Raatgever, made it clear that that Microgaming and Virgin Games already have a strong partnership as numerous games offered on Virgin Casino are from the QuickFire platform. He said: “In the past, we have seen joint success with our QuickFire partnership with Virgin Games so we are confident that together we can seize all the opportunities the mobile gaming market currently presents to providers.”
“Microgaming has the strongest portfolio of Flash assets in the industry and our slick, user friendly content is sure to be a big hit with Virgin Games’ fans,” he added.
Virgin Games has said its existing account holders will not be required to register a new account at Virgin Mobile. They can log in with their existing account username and password. All members, new and current, will be entitled to a 100% bonus up to £25 when they play mobile games for the first time.
The company also stated its “ultimate aim” is to provide a choice of mobile games from a variety of providers, so expect to see more deals from Virgin Games of this calibre very soon.