BUSINESS

Endemol launching UFC slots and new affiliate program for Benidorm Bingo

TAGs: Endemol games, UFC, ultimate fighting championship

UFCUltimate Fighting Championship is getting the online gaming industry treatment after signing a deal with Endemol Games UK. The deal means Endemol will develop a number slot games based on current tournaments and 12 UFC fighters, with the slots featuring video from UFC fights (wonder whether they’ll use Frank Mir?). UFC already has its links to the gambling industry as the owners of parent company Zuffa are Frank and Lorenzo Fertitta of Station Casinos fame. The latter told eGR: “Endemol Games UK has an outstanding reputation for creating entertainment properties in the gaming sphere and they are the ideal partner to bring the UFC to life. We think UFC fans will love the opportunity to extend their interest into the gaming sphere.”

Endemol didn’t stop there with the announcement that the Benidorm Bingo affiliate program has launched. In conjunction with Income Access, it offers revenue share commission tiered to 35%, hybrid and CPA structures. In addition, there’s a prize draw for any player that deposits and spends £10 on the site before January 31st. The winner of the draw gets a three-night stay in Benidorm, flight included, up to the value of £700. The site features Virtue Fusion powered games as well as their Deal or No Deal offering, which the company hopes to emulate the success of.

“After the successful development and growth of the Deal or No Deal Bingo on the Income Access network, it was without hesitation that we wanted a repeat partnership, with the goal of reaching the same success,” said Lisa Callow at Benidorm Bingo.

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