BUSINESS

William Hill confirmed as title sponsor of 2011 Grand Slam of Darts

TAGs: bookmakers, darts, William Hill

Phil Taylor

Wonder what odds William Hill will have on Taylor winning this year's Grand Slam?

British bookmaker William Hill has definitely been in the spotlight lately, with staff walking out of its marketing department, a team up with Racing UK and rumours of a deal with gambling operator Probability– and that’s just in the last week.

Now Britain’s biggest bookies, who offers betting via mobile, online, telephone, and across their 2300 betting shops, has been confirmed as the title sponsor of the 2011 Grand Slam of Darts. Being held at the Wolverhampton Civic Hall from November 12-20, the nine-day spectacular will be televised on Sky Sports.

The William Hill Grand Slam of Darts will feature 32 players – including three-time winner Phil Taylor, reigning champion Scott Waites and World Champion Adrian Lewis – who initially compete in eight four-man groups before the top two in each proceed to the knockout last 16.

The tournament will finish on Sunday November 20, with the semi-finals and final played across two sessions as players battle for the £100,000 first prize. PDC Chairman, Barry Hearn, said: “We’d like to welcome William Hill as the new title sponsors of the 2011 Grand Slam of Darts and look forward to working with such a well-known and respected brand.

“This tournament brings together the greatest players in darts, who have qualified by virtue of their achievements in major tournaments over a two-year period, and in William Hill we have a sponsor whose stature reflects that.”

According to a press release, the William Hill Grand Slam of Darts tournament, which was introduced in 2007, has sold more tickets already than the whole of last year’s event. So we think what they are trying to say is: it’s going to be a darts-throwing blast.

The event will also be graced by the presence of such stars of the darts domain as Phil Taylor, Waites and Lewis joined by Premier League Darts champion Gary Anderson, UK Open winner James Wade and former World Champion Raymond van Barneveld.

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