BUSINESS

SIS forms new sports data business unit

TAGs: Jack Davison, Satellite Information Services

SISIn the beginning of September, UK bookmakers Ladbrokes, William Hill and the Tote has announced the launch of a live football channel for broadcast in betting shops across the UK and Ireland to be provided by the Satellite Information Services (SIS).

The channel was to provide bookmakers in the UK and Ireland with enhanced betting opportunities alongside the company’s FACTS racing service.

Now, Satellite Information Services (SIS) has appointed Jack Davison as director of Sports Data, completing a new department within SIS which will focus on building a new data brand and products for its customers.

Davison joins head of business Dominic Atkinson and Kevin Pick, head of product as part of the new unit.

Davison’s experience covers licensing content, particularly data, across the digital, broadcast and betting sectors, as well as rights acquisition working closely with sports governing bodies. Davison joins the SIS unit after time with the Press Association, where he spent nine years in a variety of commercial roles, before becoming commercial director of the sports division.

Following his appointment Davison said in a news release: “I’m excited about starting at SIS…I see my role as running a relatively new area for SIS, enabling me to try and shape it how I see it, while at the same time widening SIS’s product offering with an aim to increase revenue, our customer base and our strategic position in the wider betting market.”

Davison will report to Philip Siers, MD of the company’s LBO division as the new SIS department will focus on commercialising football, racing and other sports data and associated content.

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