UK bookmakers Ladbrokes, William Hill and the Tote has announced the launch of a live football channel for broadcast in betting shops across the UK and Ireland.
The new live football channel will be provided by the Satellite Information Services (SIS) and the new live football channel, SISsoccer+, will include matches from the English Conference and the German Bundesliga.
Additionally, the channel will provide bookmakers in the UK and Ireland with enhanced betting opportunities alongside the company’s FACTS racing service.
In the press release, SIS said that the live football pictures will be supported by a full graphical package, including all the key statistics, squads, head-to-heads, in-running statistics and stats-led marketing designed to drive in-play betting.
UK bookmakers can look forward to a minimum of 150 games, all of them from major leagues including Bundesliga 1 and 2, Blue Square Conference, League of Ireland and selected Belgian, Dutch, Danish and Austrian leagues, Coppa Italia and international games.
Philip Siers, managing director of SIS’ LBO Division said in the release:“We are delighted to be launching a live football channel in support of our bookmaker customers…The continued growth of sports betting and football in particular has carved a niche in the betting shop, and we hope this live football programme will enhance the bookmaker’s football service, offering punters further enjoyment and many more betting opportunities including ‘in-play bets’.”