BUSINESS

Betfair’s crackin’ arse

TAGs: beach volleyball, Betfair

betfair-beach-volleyballWomen’s beach volleyball is one of those Olympic sports that has a special place in the hearts of everyone at CalvinAyre.com. Bodog even got into the beach volleyball sponsorship game and it now seems another company has jumped aboard the bandwagon. Betfair has also seen the merits that the sport can bring and has today announced a sponsorship with two British players that will see a QR on their bikini bottoms.

Zara Dampney and Shauna Mullin, ranked 26th in the world, will wear the Betfair mobile QR code and various other branding at the London 2012 Beach Volleyball tournament taking place at Horse Guards Parade from August 9-14.

Andy Lulham, from Betfair, tooks his eyes of their behinds for long enough to say, “There is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports fans as possible.

“As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.”

It will also mark the first time that a sportsperson has displayed a QR code on their clothing. Spectators will then be able to scan the code that will take them to Betfair’s site where they can gamble to their hearts content. The next step is surely for them to get a permanent tattoo of the code on their person.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com