Playtech inks deal with Gala Coral; Ongame first to offer Italians cash games

playtech-gala-coral-ongame-italyFollowing rumors first floated in May, the Financial Times is reporting that Playtech has inked a 10-year deal to supply Gala Coral with all its online gaming needs. The deal, expected to be announced on Wednesday, calls for Playtech to provide Gala Coral with sports betting, casino and bingo software, marking the first such all-encompassing product deal in Playtech’s history. The FT’s source claims the deal could generate as much as €5m annually in pre-tax profit for Playtech, starting as early as 2012. Playtech already supplies gaming terminals to Gala Coral’s betting shops.

William Hill, Playtech’s joint venture partner in William Hill Online, is reportedly okay with the Gala deal, a sharp departure from the stance Will took when Playtech attempted to sign a product deal with Ladbrokes earlier in the year. After William Hill filed an injunction to stop the Ladbrokes deal, the joint venture partners came to an understanding that would allow Playtech to enter into software deals with other companies, so long as they didn’t go down the joint venture route.

Italian online poker players, previously restricted to tournament play, can now take part in cash games via the Ongame Network. Network partners bwin and Gioco Digitale’s GDPoker are first out of the cash game gate, but Ongame CEO Peter Bertilsson told eGamingReview that other network sites will follow their lead by August. The Italian government’s prohibition against cash games came to an end Monday night, and other sites that have already been granted .it licenses, including PokerStars and the iPoker Network, are expected to join the cash club in due course. Another .it license holder, Party Poker, will continue to offer services via the Ongame platform until a buyer for the ‘surplus asset’ can be found.