BUSINESS

Betfair Casino TV ad; 32Red and Hills court case continues next week

TAGs: 32Red, Betfair Casino, William Hill Online

betfair-casino-adBetfair has this week launched a new TV advert for their casino arm.

Not content with one TV advert, Betfair Casino’s ad will air on Channel 4 and 5 and runs for a minimum of a month.

It’s designed to promote the company’s 150 online casino games and will offer new customers an exclusive-to-TV promotion of a “£20 sign-up bonus with no deposit necessary.”

Adam Joseph Head of UK Casino commented, “Betfair Casino is excited to be back on UK terrestrial TV with its latest advert. The campaign, which will also be integrated across other marketing channels, will highlight our award-winning product; as well a unique sign-up bonus which we hope will strengthen our customer acquisition in the UK.”

It could air at any time between 11pm and 6am so if you’re stumbling in from a heavy night and happen to arrive back before 6 you might see what Betfair has to offer.

The court case between 32Red and William Hill Online (WHO) will continue next week at London’s High Court.

The case, which stems from the WHO’s infringement of 32Red’s European Community registered trademarks, will commence on Monday 7 March. The court is attempting to decide how much the bookmaker will have to pay the online casino operator in legal costs after some two years worth of legal proceedings.

It stems from WHO’s use of the 32Vegas and 32V trademarks and the same judge has already granted an order preventing WHO using 32Vegas and making them publish the findings on many of their largest sites, including Affiliates United.

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