The last time we looked the bwin.PartyGaming co-CEOs Jim Ryan and Norbert Teufelberger were excitedly readying the great unveiling of their new company in the near future by cracking out the bunting and handing out glasses of Sainsburys own-brand Bucks Fizz to all those present. Although it doesn’t mean that work isn’t still going on at the bwin.Party HQ in earnest.
Today Maltese based Internet soft gaming solutions provider, NeoGames, have teamed up with PartyGaming to offer them a fully managed soft gaming operation. The wording of the deal does give off the idea that they’ve invested in some kind of adult soft play area for the company’s executives but apparently that’s not the case.
From his newly installed home ball-pond, Shay Bar Joseph, Managing Director of NeoGames Network, stated: “We are delighted to be chosen by Party Gaming to enhance their global offering with a dedicated soft gaming focused brand. It was clear that ‘Party’ realized the huge potential to expand on their current entertainment offering to soft gaming.
“We are confident that with Party’s Gaming marketing power and knowledge combined with our soft gaming player knowledge and gaming portfolio, TopScratch.com will become a success.”
So while we wait for the Pwin merger to completely go through we can be safe in the knowledge that PartyGaming will be partying away in their ball pond. Whether bwin will be invited round for a play date is not known.