The Swedes certainly don’t see the festive period as a time to rest on their laurels, and the country’s gambling industry is no exception. As it’s Christmas time, it’s not surprising that they chose this time of the year to finalise their latest deal.
They tried to get the B2B deal done in time for Thanksgiving but it was to no avail, which means they’ve obviously waited for Christmas to unveil this little nugget of info.
As of today their customer base in Turkey has been sold to Realm Entertainment for €1.9m, but this is where it gets clever. Whilst they’ve sold the customer base, they’ll still be providing the firm with a gaming platform via their new B2B arm, Betsson Business Solutions.
Under the terms, the B2B arm will provide Realm a complete gaming portal and manage their technical operations for an initial period of five years. Realm’s gaming portal will include sports book, casino, and poker, and will function in English, Spanish, Greek, Dutch, German, and Turkish.
Known for his infamous Viking helmet, Betsson President and CEO Pontus Lindwall took breaks from mouth full’s of turkey, to say: “Betsson shows, once again, that we are leading in our field in terms of technology. With this new platform we can deliver a complete gaming portal including a Sportsbook of world-class quality to many potential clients, which is a part of our B2B-strategy.”
Subject to regulatory approval, it’s hoped that Realm will have the system up and running by early 2011. Betsson, meanwhile, are hoping to tie up a deal for gambling business on Lapland within the next 24 hours.