BUSINESS

Will Hill seeks ad agency, Media Corp has boffo year, Perform Group mulls IPO

TAGs: Media Corporation, Perform Group, William Hill

media-corp-william-hill-perform-groupAfter posting Q3 numbers that showed online net revenue up 35% and a whopping 287% boost in sports betting, William Hill has decided to plow a little of that filthy lucre back into the business. Despite being quite content with current ad firm The Bank’s work on their “I Will” campaign, the UK bookmakers are on the hunt for an additional ad agency to help get out the good word.

Media Corp, one of the UK’s leading online advertising and website publishing outfits, recently released financial results for the 12-month period ending Sept. 30 that showed an impressive 700% increase in gross profit to £6.3m, and a 730% increase in revenues to £25.6m. Media Corp’s Malta-based subsidiary, online casino operator Purple Lounge, also ‘traded profitably’ during the period in question. Media Corp also controls Gambling.com.

Finally, Perform Group, which builds websites for sports clubs and provides live sports video for bookmakers such as Will Hill and Ladbrokes, is considering an IPO. Sources say the discussions are only at the preliminary stage, with no idea of the size of the offering or which financial institution will handle the deal. Formed in 2007, Perform earned more than half of its £48.4m revenue in 2009 from its content distribution arm, including Watch&Bet, the world’s largest supplier of live video content to gambling websites. To humanize this piece of news, check out this clip of Perform’s chairman Andrew Croker talking to our own Rebecca Liggero at the recent Sport & iGaming Conference.

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