International Game Technology (IGT) has the distinction in the iGaming world in that it has a very memorable and catchy name. Imagine if you were in the adult film business and had the domain name porn.com. Or maybe you were in the football industry and owned all rights to the word Football. Well you get the picture. Unsurprisingly IGT are quite the successful company but it’s not all down to that name – they’re pretty damn good at what they do as well.
Already enjoying a strong footing in both the online and mobile markets, IGT have decided it best to merge the two to become a behemoth of mob-line proportions.
“Merging our online and mobile business units under the IGT brand will solidify our position as a leader in interactive gaming,” said IGT Executive Vice President Gideon Bierer.
“In the last five years in the U.K. alone, we have handled more than $10 billion in online wagers and are currently processing more than 1.5 billion online transactions each year. As technology advances and markets evolve, we look forward to accelerating our product innovation and significantly growing our interactive business. We already work with the largest online operators in many European countries and look forward to doing the same in new territories.”
With mobile gaming set to sky rocket over the next few years and the links it has with the online business it’s no surprise that this move has been made.