BUSINESS

Paddy Power go mobile with iPad app

TAGs: apps, Ipad, mobile gambling, Paddy Power

ipadUnless you’re a cat or don’t have much time for the Irish it’s more than likely that you have good things to say about Paddy Power. Their adverts are amusing and in terms of ambush marketing there’s excitement about what they may try to do next. Paddy’s now putting a smile on the face of smart phone owners in the UK

The Irish bookmaker has already developed apps for both Android and the iPhone and announced it released an iPad version today. This month has been a successful one already for Paddy. Lauded by the Association of British Bookmakers (ABA) as one of the greatest successes in the iGaming business, the iPad app cements their status in the marketplace. It will also give sumo wrestlers and large hand afflicted gamblers the chance to gamble when not in possession of their oversized keyboards.

Kitted out in an inflatable sumo outfit to demonstrate how useful the App will be was Paddy Power Product Manager James Grimes, who explained: “We have seen with the rate of download of all of our previous apps that the demand for mobile betting apps from Paddy Power’s customers is extremely high. We are committed to delivering a superior mobile betting experience for all of our customers regardless of their platform of choice. We know that our customers are spending more and more time online on their mobile and Paddy Power wants to provide them with the most engaging mobile platform experience through iPad, iPhone and Android.”

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