Mentioning a name so synonymous with Ireland it’s a surprise it doesn’t feature on the flag in the same breath as the words successful, world, and cup, may prompt people to tell you to sit down for a few minutes. When it’s Paddy Power though, it’s more often than not a success story as far as sport’s concerned. It comes in the wake of the Irish bookie enjoying the World Cup so much that they went as far as to describe it as ‘exceptional.’ Hopefully they’ll pump a sizeable amount into their advertising budget and make more amusing adverts featuring various domesticated animals. Read more.