When it comes to Facebook’s gaming apps, the most active users are women. Middle-aged women, in particular, are driving the growth of new gaming apps. This isn’t necessarily news, but what is new is the fact that the female/male divide appears to be growing wider, and developers are increasingly targeting their games at this demographic. Bodes well for Calvin Ayre’s plans to create a female-friendly product from the new Slots.com domain. Chicks rule! Read more.
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