POKER

Ladbrokes Poker embraces its inner boy band

TAGs: Ladbrokes, shayne lynch

MenudoHow does one separate the lads from the Ladbrokes? With a crowbar, apparently. Having lost interest in handing Calvin Ayre the keys to the executive suite, Ladbrokes has cozied up to Irish boy band star Shayne Lynch to pimp their poker offering. “We’re not like other sites that spend huge amounts on poker professionals that their players will never be able to relate to,” announced Ladbrokes Poker’s Kate McLennan, clearly convinced that the poker-playing public has far more in common with millionaire pop stars who while away the hours rehearsing their crotch-grab choreography. Read more.

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