UK online gambling operator Bet365 has officially launched in Mexico’s digital market via the Bet365.mx domain, along with the approval of gambling regulator Dirección General de Juegos y Sorteos. Bet365 has partnered with Mexico City-based Ganador Azteca, a spinoff of the TV Azteca. TV Azteca was initially granted a 25-year gaming license last September but this was amended in November to specifically identify Bet365.mx as the domain for its Mexico-facing customers. Aside from Mexico, Bet365 is also eyeing operations in Argentina after forging a prospective partnership with Pasteko.
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