New Jersey’s online gambling market will gain another entrant this month as Atlantic City’s Resorts Casino Hotel prepares to launch its SNG Interactive-powered online casino ResortsCasino.com.
SNG Interactive – the joint venture of UK pool betting operators Sportech and Swedish software outfit NYX Gaming Group – proudly announced that it has been granted a transactional waiver by the Division of Gaming Enforcement (DGE), allowing SNG to provide online gambling technology in the state. Resorts is promising “the largest selection of casino slots and table games in the state of New Jersey.”
Sportech’s president of Digital US Rich Roberts said receiving the transactional waiver marked “a key moment in the development of SNG Interactive.” Roberts said the launch of Resorts’ online casino could take place as early as Feb. 25 following a five-day free-play testing period. Resorts has a separate deal with PokerStars to offer online poker if and when the DGE gets around to granting a transactional waiver to Stars’ new owners, Canada’s Amaya Gaming.
Resorts is AC’s oldest casino and placed dead last in January’s revenue report, earning just $11m, less than the struggling Trump Taj Mahal. While online gambling will undoubtedly boost Resorts’ bottom line, it’s anybody’s guess whether Resorts will boost the overall online revenue pie or simply mean smaller slices for everyone.
There are currently four AC casinos offering an online casino product: the Borgata, Caesars, the Tropicana and the Golden Nugget. New Jersey’s online casino revenue hit an all-time high of $9.3m in January, representing 80% of the state’s total online gambling take for the month and a 54% year-on-year improvement for the vertical.
In related news, NYX Gaming has inked a partnership with gaming content supplier Realistic Games. The deal will allow NYX customers to access Realistic slots and table games via the NYX OGS distribution platform.
