Galaxy Entertainment’s continuing business expansion in Macau has hit another mark after the casino operator opened a new high limits area on the Galaxy Macau casino floor. According to the casino operator, the expansion move was made as a response to “increasing demand from the premium mass segment market”.
Anytime you have the phrases ‘increasing demand” and “premium mass segment market” in the same sentence, it’s a smart idea to acquiesce to such demands.
And so, Galaxy heeded the calls for more gambling tables, opening the Pavilion Club High Limits area to go with similar high-limit zones for other tables and slots that have also recently opened.
The new area was designed by US casino designer Paul Steelman, covering a main hall of around 370 square meters and includes a pair of private gaming rooms. While the overall size of the area may not be that big, the bigger takeaway from this expansion is Galaxy Entertainment’s continued emphasis on expanding its business in the gambling town while remaining cognizant of the value of the premium mass segment market in driving up its revenue numbers.
The opening of the Pavilion Club High Limits area is the latest example of the casino operator’s aggressive plans in Macau. Last month, the casino operator announced that it had acquired the Grand Waldo from Get Nice Holdings Ltd. for HK$3.25 billion with the presumed intention of setting up the newly purchased resort and casino as a mass gambling destination to complement Galaxy Macau’s high-rolling clientele.
AERL finalizing deal to acquire VIP room at Le Royal Arc casino
Galaxy Macau isn’t the only one thinking Macau expansion these days. NASDAQ-listed VIP room gaming promoter Asia Entertainment & Resources Ltd (AERL) is also getting in on the act after it announced that it was close to acquiring a VIP room at the Le Royal Arc casino. The deal has yet to be signed, sealed, and delivered, but AERL has said that the acquisition is expected to be finished by the end of the month after completing all the prerequisite paperwork to finalize the deal. Once the John Hancocks have been signed and dried out, AERL shall have an increased presence in Macau, accounting for 40 tables in five VIP rooms, divided between the main peninsula and Cotai.
