Tote’s back with new digital offering and guarantee for customers


Thursday 20th February 2020

Today, the UK Tote Group is delighted to announce the launch of the Tote’s new website – – which provides customers with a new dedicated digital pool betting experience for is available on desktop and mobile and seeks to provide customers with a greatly enhanced experience when placing single and multileg bets with the Tote.

The website will continue to undergo development and improvements with extra features being added. Any new customers signing up to will receive a £10 risk free bet and feedback on the customer experience is very welcome. This can be done by emailing [email protected].

Alongside this development comes a seismic change in the pool betting offering which means customers can be assured they will be better off betting with the Tote.

The new ‘Tote Guarantee’ ensures the Tote will always match the industry Starting Price (SP) or pay the pool price if the latter is bigger than the SP on all Win bets placed on This means customers will always receive the SP or better when placing successful Win bets with the Tote on

Tote Guarantee has also been trialled on racecourses throughout February. This will continue at the following upcoming meetings:

  • Wednesday 19th February: Doncaster
  • Friday 21st February: Wolverhampton
  • Saturday 22nd February: Newcastle
  • Monday 24th February: Wolverhampton
  • Wednesday 26th February: Wincanton
  • Friday 28th February: Doncaster, Newbury and Newcastle
  • Saturday 29th February: Doncaster, Newbury and Kelso

In 2019 the Tote Win beat SP on the winner of 2,887 races in the UK and on winning horses priced over 12/1 the Tote Win paid more than the SP 66% of the time. In the 2019 Randox Health Grand National the Tote offered a bigger price on 39 of the 40 runners, including two-time winner Tiger Roll.

The new website and launch of Tote Guarantee come three months after the UK Tote Group completed its acquisition of the Tote in October 2019 and follows on from the successful return of Tote Ten to Follow in a new digital format.

This is the start of an exciting new era for the Tote and racing fans can expect numerous further developments from the Tote in the coming months. These include bigger placepot pools which will open earlier for feature meetings, including for the upcoming 2020 Cheltenham Festival; a far more data rich betting experience with a new Tote Blog and greater access to live betting information in new graphical format and the development of a new Tote App to be launched in the summer.

Mark Kemp, UK Tote Group Managing Director, said: “Racing fans and customers are at the heart of everything we are doing at the Tote. We have listened to feedback through our Tote Town Halls and want to ensure betting with the Tote is an exciting, fun and safe experience for all which offers the best possible value. Central to this is the launch of the new website and Tote Guarantee which are major innovations for the pool betting experience.

“The Tote offers unique multileg bets, including the placepot and jackpot, and we are focused on providing greater transparency about the size of the pools and related data to help customers make informed betting choices. This is just the start of the new era for the Tote. We have numerous new developments to roll out in the coming weeks and months during what promises to be a really exciting time for the Tote.”


UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as funding for British horseracing.

The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with 55 British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.

The Tote employs 90 people who are based in the Tote’s main office in Wigan and a satellite office in London.

For more information about the UK Tote Group please visit and follow us @UKToteGroup and @ToteRacing.