EveryMatrix pulling B2C online gambling ops from Denmark


everymatrix-withdraws-online-gambling-brands-denmarkOnline gambling platform provider EveryMatrix is withdrawing its white label operations from Denmark, saying it’s choosing to focus on B2B operations in that market going forward.

On Friday, the Malta-based EveryMatrix announced that its Danish-facing white label B2C sites – 777.dk, Casinohouse.dk, Jetbull.dk and Victoriamilan.dk – would be closing their virtual doors. The brief announcement offered no timeline for when the sites may close.

Jetbull.dk’s sign-up page is currently disabled while the Casino House site displays a message saying the site is “temporarily closed” because its Danish license had been “suspended” by the Spillemyndigheden gambling regulator. The message adds that EveryMatrix has “made an agreement with a new licensee, who can meet the requirements” that Spillemyndigheden seeks and so customers should just sit tight for the time being.

EveryMatrix’s Friday statement said the company had “a strong bond” to the “commercial success” of its white label business, but the “in the last years the overall direction of the company shifted towards providing B2B specialized software solutions.”

EveryMatrix clarified that it “will continue to provide a fully certified and reliable platform and software solutions to Danish licensed operators.” The company said it remained “fully committed to further strengthen its position” as a B2B market leader.

EveryMatrix announced a similar white label skedaddle from the UK market in September, although that move was preceded by the UK Gambling Commission suspending EveryMatrix’s B2C gambling licenses. As with Denmark, EveryMatrix insisted that it would continue to provide software and support to other UK-facing operators.

In May, EveryMatrix announced that it had reached a deal to sell its Jetbull B2C operations to AMGO iGaming AB, an existing EveryMatrix B2B client that operates a variety of other online casino brands, including Fantasino and ParadiseWin.

The following month, EveryMatrix CEO Ebbe Groes told Gambling Insider that the company’s brain trust had decided to “distance the company from the white label space and not compete with everyone in the business.” Groes said the gaming industry’s top-performing companies “are the most focused” and the time was right for EveryMatrix to “focus on being a pure software provider.”

The company’s Danish departure comes just days after Denmark’s government announced plans to hike online gambling tax rates from their current 20% to 28% as of 2021. It’s unclear whether the tax announcement played a role in accelerating EveryMatrix’s transitional timeline.