With gambling, especially on sports betting, becoming legal across the United States a growing number of companies are seeking to tap into the U.S. market, understanding that this is a region of the globe where they can earn substantial revenues. Americans spent billions of dollars each year gambling, so the opportunity to do so without legal hindrances could drive that number up exponentially.
While it is likely that people are going to spend their leisure money on activities like this, Ory Weihs of XL Media recently explained to CalvinAyre.com’s Becky Liggero that casino and sportsbook sites are going to have to step up their game. This is not a “Field of Dreams” scenario where people will come to a site just because it’s there. These sites have to actively entice customers to come.
“The quality of the product has to go up. We haven’t done that so much in gambling in the U.S. yet. We’ve done that a lot in finance, but that’s improve the quality of the product, really offer unique tips, unique bonuses, that’s another part of it, unique tips, betting lines, sports information, videos, infographics. You really have to step it up.”
Weihs points out that the younger generation is changing the way that sites are developed these days. In fact, he explains that “We’re not even building for desktop anymore. The fact that it’s both a mobile and short attention span audience and a lot of other distractions, apps open, pop messages just coming in while their browsing, make the content very accessible, very direct, interesting, and all that.”
Everything about the site has to be appealing and nearly perfect to keep customers coming back. There can be no stone left unturned when creating the ideal site. “You have to make sure that anything from the buttons are in the right place, the colors are in the right place, the offerings are interesting, the site loads fast.”
To accomplish this goal, Weihs explained to Liggero that there needs to be members of every company who are dedicated to meeting the regulations of the country or state, as well as ensuring that the appeal of the site is optimal.
“Most organizations should have somebody devoted, it doesn’t have to be full-time, but at least part-time, devoted to these issues. Per country, per product, gather up all the needs, make sure all the sites and all the webmasters in all of the media buyers are doing exactly what they should.”
With gambling becoming an ever more prevalent industry in the U.S., developers and owners of these establishments would be smart to heed his advice.