Gamesys launches Virgin Bet brand in UK

Gamesys launches Virgin Bet brand in UK

Landmark agreement with SBTech sees full platform Virgin Bet sportsbook released with bespoke front-end built using next generation APIs.

Monday, June 03, 2019: The Gamesys Group – the UK’s favourite independent gaming software developer and operator – has launched Virgin Bet with industry-leading sports betting supplier SBTech.

Gamesys launches Virgin Bet brand in UKAiming to disrupt the UK market, Virgin’s unique personality-led brand will be brought to life through a slick, simple-to-use product focusing on providing a straightforward and engaging betting experience.

Created in partnership with Gamesys’ development teams, SBTech’s award-winning platform powers Virgin Bet with a bespoke front-end interface, signifying their extensive technological capabilities and firm commitment to the UK market.

SBTech was chosen by Gamesys following a competitive tender process to secure the landmark agreement – which is one of the UK’s biggest iGaming sportsbook deals in recent times.

Gamesys’ Gibraltar Marketing Director Simon Mizzi said: “We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”

SBTech CEO Richard Carter added: “This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired.

“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners.”

Virgin Bet is available on mobile web at and Android now, with an iOS app to follow.

For SBTech enquiries, email [email protected] and for Virgin Bet, contact [email protected].

About Gamesys

Founded in 2001 by Noel Hayden, Robin Tombs and Andrew Dixon, Gamesys has grown to become one of the world’s leading online gaming businesses. In 2013, Gamesys partnered with the Virgin Group to add Virgin Games to its portfolio. Following five successful years working together, Gamesys agreed a long-term trademark licence to use the Virgin name for its first UK sportsbook, Virgin Bet.

Gamesys is on a mission to become the world’s most entertaining online gaming company. It all started with Jackpotjoy but along the way the company has grown into an award-winning team of designers, developers and operators behind some of the leading gaming sites and apps including Virgin Games and Heart Bingo.

With over 1,200 employees across seven group offices worldwide and our headquarters in central London, more than 24 million players enjoy our 258 games, generating on average 6,028 chat messages every 15 minutes!

Whether it be through winning awards for innovation in bingo and slots, a commitment to using cutting edge technology, or simply a passion to innovate, thrill, and surprise, Gamesys constantly pushes the boundaries to be the best in class.

For more information, visit or

About SBTech

SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in 10 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 15 regulated territories.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and iGaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.

The SBTech offering includes its seamless sportsbook, Chameleon360 iGaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.

Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.

For more information, visit