Omni-channel partnership renewed in Spain and across Latin America
Nicosia, 13th February 2019 – Playtech BGT Sports, the market-leading provider of omni-channel sports betting solutions, has extended its sportsbook partnership with Codere.
The new contract, which will run until late 2022, covers its retail presence and online facilities in Spain, Mexico, Panama, and Colombia. It includes over 9,000 betting terminals and retail tills, with numbers expected to grow in the coming months.
The extension of the partnership reflects the growing demand for Playtech BGT Sports’ products and its leadership in these key regulated markets.
Its new offering includes exciting content and unique features that will help Codere deliver an engaging user journey that combines the latest sporting events and information alongside thousands of pre-match and in-play betting opportunities.
Codere’s portfolio in Spain includes online gaming and more than 2,600 retail points of sale, locations where transactions are carried out, including 77 LBOs. Its Codere Apuestas brand is the official sports betting partner of Real Madrid.
Codere CEO, Vicente Di Loreto, said: “We’re very pleased to have extended our deal with Playtech BGT Sports, which is amazing news for our growing business across Spain and Latin America. Choosing Playtech BGT Sports allow us to provide both great content and an engaging customer experience.”
John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re very excited to have concluded a deal with Codere which will see us distribute our products to them across retail and digital in both Spain and Latin America for another four years.
“We know the type of user journey we can provide, combined with the range of betting events and markets, and ability to build accumulator bets has driven additional margin for them in multiple markets and we look forward to helping them grow their customer base and performance levels even further.”
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information contact:
Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Headland
+44 (0) 20 38054822
James Newman, Director of Corporate Affairs
+44 (0)1624 645954
Headland (PR adviser to Playtech)
Tom James, Chloe Francklin
+44 (0) 20 38054822
