19th December, 2017 – Yggdrasil Gaming has agreed a deal to provide its full portfolio of titles to Rank Group as it continues to expand in the UK.
Rank Group, which operates the Mecca and Grosvenor Casinos brands, will enjoy access to slots including Jungle Books and Valley of the Gods.
Yggdrasil will also provide its collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™ to aid marketing of the titles.
Yggdrasil CEO Fredrik Elmqvist said: “Rank Group is one of the most recognised gaming operators in the UK, and is another important addition for Yggdrasil as we further expand in this highly competitive market.
“We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long and mutually beneficial partnership with Rank.”
Rank Group Head of Casino, Bhotesh Maheshwari said: “Yggdrasil is a relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools. We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising the BOOST™ promotional tools.”
For more information, please contact:
Square in the Air Communications
+44 (0) 20 3586 1978
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.
Yggdrasil was the winner of Innovator of the Year at the 2017 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.