CASINO

VIP, premium mass drive Macau’s gaming revenue up 23% in November

TAGs: gaming revenue, Macau

November marks the 16th consecutive month of growth for the world’s gambling hub of Macau.

VIP, premium mass drive Macau’s gaming revenue up 23% in NovemberCasino gross gaming revenue (GGR) in the city state grew 22.6 percent year-on-year in November to reach MOP23 billion (US$2.9 billion), according to data released by the Gaming Inspection and Coordination Bureau (DICJ). The November GGR result beat analysts’ growth estimates of 19 percent.

The latest figures brings Macau’s market tally for the first 11 months of 2017 to MOP243.04 billion, up 19.5 percent compared to the same period last year, government data showed. The 11-month total has also surpassed the MOP223.2 billion GGR that the city state’s casinos recorded for the full 2016.

High end visitors—VIPs and premium mass—are driving Macau’s growth, according to analysts who have observed “higher quality visitors replacing lower quality visitors” in the gambling hub.

“Based on our recent on-the-ground conversations with those in the VIP space we believe that VIP could likely be a 20%+ grower in 2018. With mass likely to be a 10%+ grower in 2018, the market is shaping up to see mid-teens growth next year,” Union Gaming analyst Grant Govertsen said in a note.

Cheap, but high quality rooms are helping bring “better quality gaming customers” to Macau, even though the city state itself isn’t “materially busier” in the tourist areas, according to the analyst.

“Ultimately, having a greater number of hotel rooms available to marketing teams that can then be allocated to high quality players is a significant factor in the broader swapping of lower quality customers for higher quality customers,” said Govertsen.

December is expected to bring even better number for the gambling enclave. Aside from historically being a seasonally stronger month than November, this year’s December also comes with one additional Sunday. Because of this, Union Gaming analysts forecast 23 percent growth for the month, bringing the GGR to upwards of 20 percent for the full year.

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