Members of the casino gaming industry have teamed up to establish an advisory panel to endorse best practices for new product innovation.
The Innovation Adoption Advisory Panel (IAAP), seeks “to further spur continued innovation in casino gaming product development and commercialization,” the group said in a statement.
Members include gaming suppliers Interblock DD and GameCo, along with several senior executives from the casino gaming industry. Interblock specializes in casino electronic table games, while Australia-based GameCo manufactures skill-based video game gambling machines.
“Industry topics being considered by the IAAP include many disciplines that impact the casino gaming floor including floor optimization, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilization and analysis,” the group said in a statement.
For its first project, the group will release a white paper on its insights and recommendations in September.
Interblock global chief executive John Connelly said one of their goals “is to study how the industry as a whole can bring innovative solutions to the market at a faster pace while at the same time making it easier for players to feel comfortable with new forms of gaming entertainment as quickly as possible.”
“We expect to have a broad range of ideas that can help guide the industry on effective strategies for developing and adopting new gaming technology solutions,” Connelly said.
GameCo co-founder and chief executive Blaine Graboyes said the casino gaming industry seeks to “increase players’ overall value and entertainment experience.”
IAAP members include Greg Carlin, chief executive of Rush Street Gaming LLC; Brian Eby, executive vice president of operations and chief innovation officer of Jack Entertainment LLC; Todd Eilers, principal at Eilers and Krejcik Gaming LLC; David Farahi, chief operating officer of Monarch Casino and Resort Inc; Felix Rappaport, president and chief executive of Foxwoods Resort Casino; and Scott Schweinfurth, former chief financial officer of Scientific Games Corp.