Privately-held UK bookmakers Betfred have expanded their UK football visibility by inking a shirt deal with Bolton Wandereers Football Club (BWFC).
On Monday, Betfred confirmed that it had reached a sponsorship deal with BWFC that will see the betting company’s logo adorn the front of the team’s shirts for the next two Championship seasons. In addition to the shirt logo, Betfred will also enjoy additional branding opportunities at the club’s Macron Stadium.
Betfred and BWFC aren’t strangers, as the bookie was the club’s official betting partner a few years back. Betfred founder Fred Done said his firm had “enjoyed a great relationship” with the squad and thus the team was front and center in Done’s mind when he decided “to get more involved in football.”
Terms of the deal weren’t disclosed but the team claims it’s worth “significantly more” than the deal with previous shirt sponsors Spin and Win. Team chairman Ken Anderson welcomed Betfred into the club’s “ever-increasing and high-profile partnership portfolio.”
This portfolio includes the new TradeFred online forex trading platform, which was announced as BWFC’s new Official Financial Trading Partner on Monday. TradeFred is a partnership between Betfred and the Vanuatu-registered MagicPath Capital Ltd, which announced TradeFred’s official debut this week.
MagicPath is listed as the owner of the TradeFred business while Betfred’s role is as a technology provider. Fred Done said he would “never miss a trading opportunity” and promised that TradeFred customers would “enjoy a trading platform that always executes.”
At present, TradeFred isn’t licensed to conduct forex activity in the UK, holding only a license issued by the Vanuatu Financial Services Commission. TradeFred says it plans to obtain European licenses and seek the approval of the UK’s Financial Conduct Authority (FCA) to open up TradeFred’s services to UK traders.
TradeFred’s official debut comes just as the FCA and its European counterparts have been strengthening their oversight of the online forex trading business, including new curbs on selling contracts for difference (CFD) products to customers who may not comprehend the full ramifications of a losing wager.