In this interview with CalvinAyre.com’s Becky Liggero, Ivan Saliba of Blaze Animation explains what makes their animation different from other offerings in the gaming industry.
Animation has come a long way since the cave men drew a series of pictures of animals with multiple legs – which experts believe to be an attempt to convey the perception of motion. From being an educational and entertainment tool, businesses across industries now uses animation to influence the return on investment of businesses.
Gambling operators uses animation to entice and keep players engaged in their offerings even in the absence of text and dialogues. They rely on animation simply because it leaves a long lasting impression and identity.
Ivan Saliba, lead 3D artist of Blaze Animation, said the challenge for most animators is to make the offerings more fun and realistic in order to attract more players to try the product.
“Our team is very supplied, whether it is a cartoon look and feel, whether it is a realistic look and feel, you know, we have concepts, which are custom made for the client, stylized for the client,” Saliba told CalvinAyre.com.
To stand out among other animators, Saliba pointed out that Blaze Animation specializes on high-end productions, which he said could make an impact in the gambling industry.
“We start our work in blank canvass I should say. So we come up with concepts, we sketch them out, we communicate with clients. We come up with ideas and we make that happen,” Saliba explained. “Like the last job we did, we built a casino from scratch, literally researching the 50’s and 60’s style, creating our own casino, putting live footage – people, live actors and a virtual environment. So we have commercial for casino being assets for games, being at a presentation for example ICE in London or anything. We can create all the visual experiences related to gaming industry.”
Saliba said that coming up with animation can be a daunting task especially when you are working with some of the best animators in the world.
“I tell you it is not easy to engage in each other’s talent and put it in one project. We have tight deadlines, sometimes it takes a month and a month you don’t have time to go back and forth. You really need a team that knows what they are doing,” he said. “We all have the same vision of how it is going to look without originally having anything at hand. So we have a blank canvass and we build on it. So, I’m very proud of my team. They are all in sync and I think we are doing really good stuff.”