In this interview with CalvinAyre.com’s Becky Liggero, Dana Takrudtong of GAN shares how social media games help casino revenue grows.
Players preference is like a piece of puzzle that every operators needs to solve. They constantly change as fast as the development of new technology.
Take slots for example. Several decades ago, most players troop to casino to get their hands on slot machines. They pull the lever down and hope to their lucky stars that when they open their eyes after the turning of the slots, they will find three cherry icons in front of them.
It was considered a fun game back then. But as time progresses and new games are developed, slot machines were now considered as archaic and a game that your grandmother used to play.
With the fall of slot machines, comes the rise of social games. In this fast-paced world, playing games on the go has become as reading as a newspaper on the train. Tech-savvy players find their noses buried on their tablets or smart phones as they compete with other virtual players.
The popularity of social games have caught the attention of many casino operators. In fact, many casinos are now using social games in order to encourage players to use their products.
Dana Takrudtong of GAN said they help develop social games for casinos in order to entice them to gamble.
“We’ve designed this with the operator in mind. we want to take the consumer to a journey through all the games in the casino floor today. Some of the products are a bit limited to what they can provide to the partners,” Takrudtong told CalvinAyre.com. “We all know that players play games like Candy Crush, they play traditional card game. We have an amazing solitaire product that we use to take players – who may not be an active casino player- to get them comfortable with engaging with cards, playing a really fun journey around the world in Solitaire and driving them in branded social casino apps – with the operators partners’ name of course. That’s a unique part of our ecosystem that nobody else is providing in the market.”
She said they have partnered with several operators including San Manuel Casino in California; Chickasaw Nation in Oklahoma; Isle of Capri in the Midwest, where the they’ve launched Lady Luck Interactive. Lady Luck, she said, has a whole division to support social gaming.
Takrudtong added that GAN also now have115,000 slot machines in the foot print of GAN’s partners of simulated networks, making the firm the market leader in the simulated gaming.
“Our product, simulated gaming for social is deployed from money technology platform which is licensed in numerous jurisdictions in a regulated market around the world,” she said. “So when you have a big, heavy technology, you can do so much more in terms of interaction with the player from a marketing perspective, and critically we have a patent on the integration of our technology to casino loyalty system as it relate to the exchange of loyalty information.”
