Figures released Tuesday by the New Jersey Division of Gaming Enforcement (DGE) show the state’s regulated online gambling market generated revenue of $16.7m in October, 29.6% higher than the same month last year and around $500k higher than September 2016’s total.
As usual, the gains were largely attributable to the casino vertical, which shot up 30.4% to just under $14.3m. However, the traditionally underperforming poker vertical posted a year-on-year gain for the third straight month and its largest percentage gain in a long while, rising 24.9% to just under $2.4m.
For the year-to-date, the state’s online market total is up nearly one-third to $161.1m, with casino rising 26.5% to $138.8m and poker up 12.3% to $22.3m.
The Golden Nugget not only repeated September’s chart-topping performance but eclipsed that $3.66m total by earning just under $4.1m in October. The market-leading number is all the more impressive considering the Nugget’s site is casino-only.
Sites affiliated with the Borgata casino rebounded from September’s $3.4m but it wasn’t enough to catch the Nugget. The Borgata sites earned $3.67m in October, with $2.93m from casino and $734k from poker.
Third-place went to another casino-only site, the Tropicana, which reported just over $3.1m. Caesars Interactive Entertainment New Jersey continues to struggle, slipping to fourth place with $3.05m, of which $2.4m came from casino and just $642k from poker.
Resorts Digital Gaming, under whose banner Amaya Gaming’s PokerStars brand operates in New Jersey, finished last with $2.74m, of which just over $1m came from the poker vertical. The poker total marked a significant boost from September’s $744k thanks to interest sparked by the inaugural New Jersey Championship of Online Poker, which ran over the final two weeks of October. However, the monthly tally is well below April’s $1.18m peak, the high-water mark since Stars launched in New Jersey in late March.