76ers ventures into eSports with a pair of franchise buys

Professional sports teams making a direct investment in eSports franchises is an unheard of event in the United States. Until now, that is.

76ers ventures into eSports with a pair of franchise buysOn Monday, the Philadelphia 76ers announced that it has acquired not one, but two eSports teams—Team Apex and Team Dignatas—making the Sixers the first U.S. sports organization to control a professional competitive gaming outfit.

Owners Michael O’Dell and David Slan plan to combine the two eSports franchises under the Team Dignatas banner. The team will compete in League of Legends, Counter Strike: Global Offensive, Overwatch and Heroes of the Storm, while the 76ers will handle player recruitment, marketing and sales, and a host of other day-to-day operations.

The acquisitions were made by 76ers in partnership with venture firm NextEquity. Financial terms of the deal were not disclosed, but Sixers CEO Scott O’Neill stressed that the eSports teams were “a really fun property that we think has a really big upside.

76ers’ purchases mark the first time a sports franchise has bought into competitive gaming—in the United States. In Europe, several top football clubs have already started building their own digital sports teams, including Vfl Wolfsburg, West Ham United, Manchester City and Valencia CF. A few NBA owners such as Mark Cuban, Dan Gilbert and Steve Kaplan have invested in teams and leagues, while retired NBA star Rick Fox recently purchased team Gravity Gaming, which he renamed as Echo Fox.

Josh Harris, managing general partner of the NBA team, believes the competitive gaming sector is “primed for incredible growth.”

“There is a tremendous opportunity to leverage the infrastructure, resources and experience of the Sixers organization to support these exciting teams… We see our entrance into eSports as a natural extension of our expanding interests in traditional sports and entertainment and are confident that our involvement will accelerate the already rapid pace of growth in eSports as a whole,” Harris said in a statement.