West Ham has extended their shirt sponsorship deal with Betway, and Sheffield United take on Betsafe as their new in-stadium sponsor.
West Ham has extended their sponsorship deal with the online gambling company Betway. The pair originally shook hands on a £6m per year three-year deal back in 2015, but are so happy with each other’s company they have extended the contract until 2020 and forked out an additional £4m per year.
The Betway logo will continue to adorn the main strip, training ground kit, and anywhere you like around the London Stadium. The deal is the seventh most lucrative in the Premier League. West Ham finished seventh last season, their best performance in the club’s history.
West Ham Vice-Chairman, Karren Brady, told the press that the Claret & Blue brand ‘has grown faster than any other major league club in the Premier League.’ The recent move to the London Stadium is a big reason why.
The Hammers have had a dismal start to the season. Romanian minnows, Astra Giurgiu, dumped them out of the Europa League in the qualifying rounds, they have lost two out of their three opening Premier League ties, and there have been violent clashes outside the new stadium after the Europa League exit and the win over Bournemouth.
In a bid to overturn those fortunes, Slaven Bilic has drafted in the Juventus forward, Simone Zaza, on a season-long loan deal. The terms of the deal include a €5m loan fee, plus a €20m permanent deal should he make a certain number of Premier League appearances. Zaza scored the winning goal for Juventus in a 3-2 win over West Ham in the opening game at the London Stadium, the Betway Cup. Zaza is West Ham’s 11th signing this season; the club has now spent £60m, and they are still involved in talks to bring Manchester City’s Wilfried Bony to London.
And before we move to further North for our football feed, England manager, Sam Allardyce, has rewarded the West Ham midfielder (makeshift right back), Michail Antonio, for a tremendous start to the season with a place in the English set-up. Antonio was named in the squad to face Slovakia on 4 September.
Betsafe Become Sheffield United’s Betting Partner
From the Premier League to Football League One and the online gambling operator Betsafe has become the official in-stadium betting partner for Sheffield United.
The pair has inked a season-long deal that will see the logo of the online betting operator splashed over Bramall Lane; stadium kiosks, and on the clothing of Sheffield United staff.
It’s not Betsafe’s first foray into the English Football League. Last season, the betting operator became the first of its kind to sponsor both the male and female teams when they signed on the dotted line to sponsor the Premier League leaders Manchester City.