Lottoland Australia Appoints Matt Brinckley as Marketing Director


Former Head of Commercial Operations at William Hill Australia assumes key role with online lottery betting leader.

Gibraltar – July 2016 – Lottoland Australia has appointed Matt Brinckley as its new Marketing Director.

Matt brings a wealth of experience with him, having spent over ten years exclusively in Australia’s gaming industry.

Matt started his gaming career as a night shift customer service operator at Centrebet before rising through the ranks to his most recent position as Head of Commercial Operations for William Hill Australia.

Lottoland Australia Appoints Matt Brinckley as Marketing DirectorLottoland Australia launched in January 2016 in the same week as the US PowerBall reached a world record breaking $1.6 billion.

The sudden availability of the huge jackpot to Australian players led to an overnight success story, which saw 250,000 customers (approximately 1.5% of Australia’s adult internet population) sign up to Lottoland in just 48 hours.

Since its successful launch in January the company has continued to grow Down Under, moving to new Sydney-based offices where a recruitment drive for new talent from gaming and other dynamic industries is underway.

Lottoland Australia MD, Luke Brill, said, “I’m delighted to have Matt on board.

“Matt’s gaming experience, allied with his talent and determination to succeed will prove absolutely invaluable to us as we continue to build on the huge success of our January launch.

“These are very exciting times for Lottoland Australia – the country has grabbed our product offering with both hands and we’re confident of much bigger things to come.”

For any media enquiries, please contact the Lottoland team at Frank PR at [email protected] or on 0207 693 6999.

For any further information please contact:

Natalie Harrison, Head of Marketing Operations at [email protected]

Andrew Clarke, Head of Communications at [email protected]

About Lottoland

Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lottery sector.  Innovation, coupled with the freedom to offer players a unique and enhanced lottery playing experience, has been key to the company’s success.

Lottoland boasts a range of exciting options that set it apart from the competition.  By using an insurance-backed business model, Lottoland can offer features such as DoubleJackpot, allowing players to double their jackpot winnings on any lottery.

Players are able to bet on the outcomes of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include the EuroMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.

Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia.