Following Optimove’s demonstrated success across a number of GVC’s brands, the GVC Group makes the strategic decision to implement Optimove across all properties, world-wide
Barcelona, Spain – 6 July 2016 – Optimove, provider of the leading Customer Marketing Cloud, announced today at the World Gaming Executive Summit that GVC Holdings PLC has selected Optimove to serve as its enterprise CRM and player marketing vendor.
GVC Holdings, owner of household brands including SportingBet, CasinoClub and bwin.party, is the leading operator in the global online gaming space. Following the great success achieved using Optimove within a number of its individual brands, GVC made the strategic decision to base its entire enterprise CRM strategy on Optimove’s software and services.
Optimove enables GVC’s various CRM and marketing operations to consolidate, manage and automate multi-channel customer marketing based on predictive customer modeling technologies. Optimove automatically personalizes, executes and optimizes a complete framework of customer-data-driven campaigns, resulting in increased player spend and engagement, alongside reduced churn.
Additionally, Optimove will provide GVC with a full gamut of services, including CRM strategy consulting, development of customer-centric marketing programs, and data science as a service.
“We made the strategic decision to adopt Optimove across our enterprise following their proven success at increasing player engagement within our Sportingbet brands,” said Adam Lewis, GVC’s Group Head of Sportsbooks. “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”
“The GVC brands we’ve already worked with are among the most sophisticated users of our Customer Marketing Cloud,” said Optimove CCO, Alon Tvina. “We look forward to working closely with additional GVC properties to duplicate these player marketing successes and further cement GVC’s position as a leader in its space.”
Optimove has been proven to help its clients increase customer spend by an average of 17%, reduce churn by 11% and increase customer lifetime value by 25%. In 2015, Optimove delivered more than 2.6 billion marketing interactions on behalf of more than 180 brands across a variety of industries.
Optimove’s Customer Marketing Cloud is used by over 180 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of big data to enable marketers to orchestrate highly-effective personalized customer marketing via channels including email, mobile, the Web, Facebook and other channels. Optimove’s unique predictive customer modeling, realtime hyper-targeting and multi-channel campaign automation technologies help brands maximize customer spend, engagement, retention and lifetime value. The company has offices in New York, London and Tel Aviv. Learn more at www.optimove.com.
About GVC Holding
GVC Holdings PLC (LSE:GVC) is a multinational sports betting and gaming group with offices in 16 countries. The company’s shares are listed on the on the Official List (Standard Segment) and are traded on the Main Market of the London Stock Exchange. GVC Holdings operates some of the leading brands in the gaming sector including bwin, sporting bet, partypoker and Foxy Bingo. In addition, GVC provides online gaming services on a business-to-business basis to a limited number of third party operators. Learn more at www.gvc-plc.com