This is a guest contribution by Jaison Joseph, digital and mobile marketing content specialist at https://www.jungleerummy.com/. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.
India is one of the fastest growing game markets in the world. The report from ‘Newzoo’ states that India is the 18th largest game market by revenue. This makes the nation one of the most anticipated game markets in the industry.
More than half of the successful game development companies in India are incorporated from 2012 and this period is considered as the dawn of game development in India. The report from Nasscom reports that 95% of the total games developed in India are mobile games and 30% contributes to the social and online games. This shows that the industry is following the trend while giving importance to the social as well as online games. The love for card games in India is also evident from the report as over 8% of the total games developed are casino based games including Online Rummy, Teen Patti and Poker.
Indian Gaming Industry Overview
Being the second largest country in the world by Internet population, the Indian gaming industry is in the phase of rapid expansion. Internet growth in the country is gradually increasing which gives hope to the future of online gaming companies. The latest report from Internet and Mobile Association of India (IAMAI) estimates that there will be 503 Million Internet users by 2017.
The statistics by IAMAI also reports that 3G users will grow at a compound annual growth rate (CAGR) of 61.3% (2013 – 2017). Currently, the Internet penetration in India is only 19%. But with the estimate growth projections, the high penetration rate of smartphones in rural areas will further boost the growth of Internet users in India.
Advent of Online Rummy in India
Rummy is the card game that is widely accepted in many parts of the country; it holds an eminent role inside Indian families. The Indian game of rummy is the 13 card variant where the objective is to meld the cards into sets and sequences. The online counterpart of rummy offers a hassle free gaming experience compared to traditional rummy. Players are now able to log in from any location at anytime and play the game.
Online versions of the traditional card games are now in the list of top grossing games. The advent of smartphone compatible games has made it even more convenient for players to log in and play rummy on the go.
Almost all of the online multiplayer gaming websites for Rummy and Teen Patti games are optimized for speed. However, the improvement in data technology will surely help the games to reach further heights.
The Rapid Growth of Mobile Rummy Games
India is also the world’s fastest growing smartphone market which has lead way to the growth of mobile compatible online games. The report by Nasscom also states that the smartphone gaming percentage in India is growing at a CAGR of 40% to 50%, this is expected to grow in the coming years. The growth in this segment has encouraged many gaming companies to focus on mobile compatible game development.
Almost all of the online card game sites are mobile compatible. This is an absolute delight for the gamers as there is no need to download and install the game. These lightweight mobile compatible gaming websites can be directly accessed from the mobile devices and can be played seamlessly even on a 2G connection.
Indian game development companies are striving to offer the players with a seamless real-time gaming experience even in slow Internet connections. It is important to offer a perfect gaming platform, irrespective of the Internet speed, in order to succeed in the industry.
Market Indicators
Between 2011 and 2013, there was a huge surge in the number active of Facebook users which contributed to a major breakthrough in the Indian gaming industry. During this period, the online and social gaming started to bloom and people became more interested in online multiplayer games. Games like FarmVille became so popular together with many other social and online games.
Around 17 million PCs are sold in India every year and 50% of PC share is consumed by domestic users. These figures are important as the smartphone sales are skyrocketing, the gamer base in India will also increase. Online rummy games are also getting more traction than ever as people have the access to play the game anywhere they want. It is speculated that there will be a rise in the number of PC online players in the coming years.
Studies shows that the gaming industry in India will continue to grow and surpass US to be the second largest game market in the world. With the improvement of game engines, developers are now able to create much polished games that contribute to a much superior gaming experience. The future of the casino games would be the implementation of VR technology where people can walk into a casino and play their favourite game with other players online. The development of Internet technology has helped us to eradicate the limitations once we thought were unable to accomplish. So with the stats trending and ample room for development, India will be able to reach new heights in the gaming industry.
