Two-thirds of Danish sports betting revenue comes from online gambling sites

denmark-online-sports-betting-revenueNearly two-thirds of sports betting revenue earned by Denmark-licensed gambling operators came from online wagers, according to a new report.

On Wednesday, Danish gaming regulator Spillemyndigheden released figures on the country’s regulated gambling market for the first three months of 2016. The Q1 report marks the first time the regulator has offered any insight into how sports betting activity is divided between online and land-based operations.

The overall betting and online casino market reported revenue of DKK 975m (US $146m), up 30% from the same period last year and the fifth consecutive quarter of year-on-year growth.

Sports betting remains the dominant gambling vertical with revenue of DKK 585m, of which online wagering accounted for DKK 370m, or 63.5%. Overall betting revenue was up 33% from last year but only 4% higher than Q4 2015’s total. The latter figure indicates that 2015’s torrid growth pace is slowing, although the numbers will get a boost this summer thanks to Euro 2016.

Online casino revenue improved 30% to DKK 345m, marking the sixth consecutive quarter of growth. Around 68% of online casino revenue was derived from slots play. Online poker was flat at DKK 45m, although this was DKK 5m higher than the three previous quarters.

Turning to land-based operations, revenue from the 25,500 machines in gaming halls and restaurants nudged up a little less than 3% to DKK 380m. The nation’s seven brick-and-mortar casinos reported revenue of DKK 95m, up more than one-quarter year-on-year.

Spillemyndigheden has projected its overall gambling market revenue will reach DKK 9b in 2016, which would represent an 8% year-on-year improvement and a 20% gain since 2012, the year Denmark’s regulated online market launched. Revenue per Danish adult is projected to rise 5% to DKK 2k in 2016.