POKER

Full Tilt Revise Loyalty Program; First Look is Promising

TAGs: Full Tilt, The Player’s Club

Full Tilt continue to roll out their changes with a revised loyalty scheme system that aims to reward both grinders and recreational players with the introduction of Player’s Club and revisions made to the existing Edge program.

Full Tilt used to be my bloodiest scene of combat.

Full Tilt Revise Loyalty Program; First Look is PromisingI couldn’t take it anymore.

I left before one more sniper nailed me for the last time.

Fortunately, things are changing. Full Tilt’s Managing Director, Dominic Mansour, has all the lumps of clay in his hand. He has listened to the public. He is now molding something quite interesting.

Full Tilt folk tales have been mumbled for the last month. Heads-up games were obliterated with such savagery players simply left, high stakes cash games went the way of the Dodo, as did Stud and a number of other games that confused newcomers to the site.

Short stack hit and run artists were left impotent. The minimum buy-in was raised to 40bb, and the seating script software was foiled with the introduction of 30-min clocks stopping people from playing musical chairs.

It was all in the name of ‘improving the poker ecosystem and player experience,’ said Mansour.

He promised there would be more changes.

Here they are.

The Full Tilt loyalty scheme has had a complete make over. It’s not been completely cannibalized. The grinders have been taken care of, but the ‘evolution of the Edge VIP rewards program’ – as Mansour puts it – has been designed with the recreational player at the forefront of his mind.

Players can join one of two programs.

There is a new loyalty program called ‘The Player’s Club’. This has been designed with the recreational player in mind, and I like what I see. It’s not a loyalty program based on volume, and that will suit average players down to the ground.

At the heart of the new club is a game called The Deal. Details are sketchy – the press release promised ‘fun, fast action’ but no more than that – but they did say players could win tickets, cash prizes and the chance of winning a progressive jackpot that will start with $100,000 in cash.

Here are the other rewards you will receive as a member of the Players Club.

• They are doubling what they give away in their freeroll tournaments.

• Mystery prizes will be awarded to those who play a few times a week.

• There will be daily added-money tournaments open to Players Club members.

• In the first month after Players Club launches, they’ll bump these rewards even more to ensure all players get to enjoy the new benefits, with over $200,000 in added value.

The death of the grinder is a fallacy. Full Tilt has taken care of them also. It’s also common sense that if the scheme is a success there will be a lot more recreational players on the site. That is also good news for grinders.

The Edge Loyalty program still exists if people want to join. It has been updated though.

It’s a three-tier program.

  • Edge status players receive $1 per 100 Full Tilt Points earned
  • Edge Plus status players receive $1.50 per 100 Full Tilt Points earned
  • Edge Prime status players receive $2 per 100 Full Tilt Points earned and can convert their collected Full Tilt Points to cash at a rate of $1 per 250 Full Tilt Points

Full Tilt has placed a premium on games that are experiencing low traffic. These games will be highlighted in the lobby with the ‘E’ symbol next to them. If you are tenacious enough to jump into a ton of these games then you will be happy to hear that there is additional cash back of up to 200% to play for.

The 30-day or 100-day rolling average calculations still apply.

  • Reach Edge status by earning a 30-day rolling average of 80 FTPs or a 100-day rolling average of 70 FTPs
  • Reach Edge Plus status by earning a 30-day rolling average of 250 FTPs or a 100-day rolling average of 150 FTPs
  • Reach Edge Prime status by earning a 30-day rolling average of 500 FTPs or a 100-day rolling average of 400 FTPs

Is the new scheme a little grandiose?

I don’t think so.

It seems well thought out, and caters for the widest possible range of players possible.

What better way of keeping someone on your site than to give them a random prize even if they have lost.

‘Good things come to those that play.’ Says Mansour.

I had better get playing then.

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