Betfair, Southampton betting partnership; FONBET title sponsor of Russian league

TAGs: Betfair, fonbet, Russia, sponsorship

betfair-fonbet-football-sponsorshipOnline betting exchange Betfair has signed on as the official betting partner of English Premier League club Southampton FC.

Betfair managed to usurp UK rivals William Hill, who acted as Southampton’s betting partner during the previous EPL season. In addition to the Saints, Betfair’s EPL tie-ups also include Arsenal, Aston Villa, Leicester City and Sunderland, suggesting that the company didn’t blow its entire wad on CEO Breon Corcoran’s recent £10m bonus.

Southampton CEO Gareth Rogers said the new partnership would offer team fans “great flexibility and odds to match their needs.” Betfair’s media, PR and sponsorship overlord Stephen Mault said Saints fans could expect loads of exclusive offers and promotions and his firm looked forward to “playing our part in the club’s remarkable success story this season.”

Over on the continent, Russia’s newly relaxed restrictions on betting operators’ sponsorship of sports leagues has paid off for the coutnry’s largest land-based bookie, Fonbet. The company has signed a deal to serve as title sponsor of the Russian Football National League (FNL), the country’s second-tier football division.

The 19-team FNL will now officially be known as the Fonbet Russian Football Championship. Terms of the deal weren’t disclosed but the pact is only valid for the 2015-16 season.


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