The main lotteries from Colombia take the lead by using technology for distributing their games. Now through smartphones, lottery players can buy their lucky numbers anywhere, anytime.
This corresponds to a trend of games of chance in the world. Digital sales channels are growing exponentially each year (23%) since 2003, thanks to increased penetration of bandwidth, the legislative progress in the major economies of the world and the increase in visibility on television. Now in Colombia (where 6 in 10 people will bet every year), a new channel was created to meet the needs of a new generation of Colombian players who are looking for comfort and immediacy to play.
At lajuega.com, customers can purchase easily and safely any lottery ticket from state operators in Colombia. Through a mobile app and web platform, customers can choose their preferred lottery and number and pay with a debit card issued by any bank in Colombia. The proof of the lottery ticket is registered to the buyer and is sent directly via email, which is a security feature that prevents the loss of the ticket. This implies that the buyer is the only person allowed for claiming the prizes.
LaJuega technology is a project promoted by the Presidency of the Republic through the Entrepreneurship Fund and the Ministry of Technology and Information from Colombia. The idea was born at the Innovation Center of the University of Los Andes.