The Media Image Head of SEO and Social Darren Sheffield gives tips on things to consider on mobile users and social media on this episode of Social Media Tip of the Week.
Key considerations
- Users on mobile and desktop act differently
- Users on mobile see your posts differently
- Users on mobile often have limitations to what they can download
- Big video files will work less effectively
- Do not send a user to a non-responsive or non mobile optimised landing page from your post
- With social media ads you can serve different ads depending on device – tailor them for each device
