The deal gives Paddy Power access to Quickspin’s enormous library of video slots titles. Paddy Power can rely on Quickspin to give its customers a more varied set of slots options and Quickspin gets to tie its products with one of the most popular online betting sites in the world. Win-win for both sides.
“We have kept our eyes on Quickspin for quite some time and have been really impressed by their fast-growing portfolio of high quality games as well as its track record,” Paddy Power Product Manager of Games Ian Gallagher said in a statement. “The addition of Quickspin games to our site will further enhance our offering, giving our players the best possible gaming experience.”
Customers of Paddy Power are expected to have the Quickspin slots available to play before the year ends.
Meanwhile, UK operator BetVictor has signed former England manager Sven Goran Eriksson and UK public-service broadcaster and BBC football Analyst Mark Lawrenson to star in its new advertising campaign. The two icons of UK football are starring in two adverts BetVictor created with marketing agency VCCP that highlight the company’s brand strategy and its well-earned status as a sportsbook that offers bettors some of the best prices in football.
“BetVictor continues to be acknowledged as the online gambling operator who consistently offers the best value to customers through solid pricing on football markets and innovative products and promotions that our customers love,” BetVictor Chief Marketing Officer Anton Bell said.
“This campaign is our most ambitious BetVictor campaign to date,” VCCP Vice Chairman Julian Douglas said.
“Adding incredibly recognizable figures like Sven and Mark will elevate the reach of our best odds message to a whole new level, positioning BetVictor as the go to bookie for consistent value.”