Online bookie William Hill has come to an agreement with sports betting technology provider OpenBet on a three-year partnership extension that allows the latter to continue providing its digital and mobile sports betting technologies to William Hill. The two companies have a longstanding partnership that dates back to 2008.
“OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever or whenever they choose to play,” OpenBet CEO Jeremy Thompson-Hill said in a statement.
William HIll CEO James Henderson agreed, calling the extension an important step in developing new technologies that will continue to differentiate William Hill from its competitors.
“Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalized experience to our customers,” Henderson said.
“When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realize this ambition.”
bwin.party agrees to deal with Eurobasket
online gambling operator bwin.party has secured a new deal of its own after acquiring the rights to live stream the 2014-2015 Euroleague Basketball season on its enhanced mobile betting product.
The company’s new app, which is available on iOS and Android through direct download, now includes access to live coverage of every game of Eurobasket, including stats for each games, up-to-the-minute odds, and in-play betting.
Bwin.party Labels Director Sam Sadi commented that the new deal allows fans of Eurobasket to have direct access to the tournament from the confines of their own pockets.
“Our aim is to put fans at the heart of the action and allow them to consume sports, when, where and how they want them,” Sadi said. “By adding exclusive content like the Euroleague matches to our acclaimed sports app, we are able to bring our sports offer to the next level in digital entertainment.”