Betfair has launched a news and insight app for Android users as it looks to capitalise on the increasing popularity of gambling via mobile devices.
The Betting.Betfair (B.B) app, now available to download from the Play Store, gives users a mobile optimised version of the company’s popular betting blog.
App users will be able to check out the latest exclusive insight, videos and breaking news from leading trainers Paul Nicholls and Donald McCain, daily tips from racing experts Timeform and cricket tips and opinions from three-time Betting Writer of the Year, Ed Hawkins.
The app, which requires a phone with Android version 2.2 and above, also features football tips from leagues around the world, powered by stats from Opta, and in-depth analysis from the two eminent tactical experts in the game: Jonathan Wilson and Michael ‘Zonal Marking’ Cox
The move, which will be followed by the launch of a B.B app for iOS devices in the coming weeks, comes soon after Betfair revealed that mobile revenues for the first half of its financial year had risen by 70% on the previous six months.
The new launch adds to Betfair’s existing mobile portfolio, which includes betting apps for both Exchange and Sportsbook.
Global Sports Marketing Director Ottokar Rosenberger says: “Having been first to market with our mobile betting app, we are now delighted to launch the first app that gives our customers access to exclusive betting tips and advice wherever they are.”
The app can be found in Google Play here: https://play.google.com/store/apps/details?id=com.betfair.bettingbetfair