It was always going to be a head scratcher for the developers at Bally Technologies. What route to market would the world’s oldest supplier of slot machines take to transfer their amazing brick and mortar product, to the online, mobile and social media outlets? In the past fortnight, we have started to see the fruition of that route to market with significant advancements in the UK in particular.
“Content is king,” John Connelly, vice president of business development at Bally, told Global Gaming Business, “The ability to access that equipment is going to be extremely powerful, and is going to be a significant determining factor to those companies supplying technology in the future.”
Bally has extended its iGaming arm to the likes of Paddy Power, iSoftbet, Rank and Mr.Green and they have all responded with a firm handshake. The latest UK Company to agree to showcase Bally’s goods is William Hill. Ralph Topping and his band of merry men have agreed to showcase Bally games at the William Hill Casino, whilst also inking a deal that will see them using the Microgaming Quickfire platform, also designed to bolster the choice of games made available to William Hill customers.
The Chief Executive Officer of Microgaming, Roger Raatgever said about the Microgaming and William Hill deal: “William Hill is a giant in the world of online gaming, highly recognizable and respectable.”
“Naturally we are thrilled to include them on our list of customers,” he said, “We are confident that the collaboration between Microgaming and William Hill will prove fruitful for both parties and go from strength to strength.”
Bally have hinted that there will be more partnerships in the coming weeks.
William Hill Pay Out to Weight Loss Couple
It’s not uncommon for large sums of cash to exchange hands between poker players based on weight loss prop bets, but it’s not so popular in North Tyneside in the UK. In a bid to create an incentive to lose 10-stone between them, in just six months, Barry Penaluna and his girlfriend Helen Drinkall managed to persuade William Hill to give them odds of 100 to 1. The couple had a £50 bet and have just received £5,000 in cash by becoming the first couple ever to lose more than 10 stone between them in weight loss bets at William Hill.
The pair shed the weight through a Caveman diet, and cut out carbs and alcohol.