Paddy premieres new ad; Sportingbet sale gets closer; Lads cuts legal team in half

TAGs: ad, GVC Holdings, Ladbrokes, Paddy Power, Sportingbet

paddy power ladbrokes sportingbetIrish bookmaker Paddy Power has appointed a new non-executive director in the shape of one-time O2 Ireland CEO Danuta Gray. She is currently working in the same position at Aer Lingus and Nigel Northridge, chairman of the company, added: “Danuta is a highly accomplished and capable director who will bring valuable consumer marketing insight and international markets expertise to Paddy Power.  I warmly welcome her to the Board.”

Paddy has also unleashed two new adverts as they continue to use the “We Hear You” advertising slogan for their campaigns. One of the new ads looks to take advantage of bettors placing wagers on the Australian Open. It’s entitled “PigeonEye” and pokes fun at the HawkEye syetem used to help umpires officiate major tennis tournaments around the world. A new Money Back Special that refunds your bet if your player loses in the fifth set accompanies it. The second advert is called “Go to Work” and comes after a Facebook poster complained about players that sit on the substitutes bench and do nothing (see it here). In their ad players sell hot dogs and clean toilets before being called out on the tannoy to return to the pitch

Sportingbet’s sale is getting even closer after the firm revealed the GVC Holdings side of the deal is close to being finalised. A release from Sportingbet revealed the “GVC Prospectus is expected to be finalised easrly next week”. After this it will be delivered to Sportingbet shareholders and convertible bondholders with the document reportedly available from William Hill, Sportingbet and GVC’s respective websites from Jan. 23.

Ladbrokes has cut its legal panel in half and will retain 22 of the 50 firms that were previously working for them on legal matters. Legal Week reports their general counsel Jonathan Adelman undertook the review and in addition to the reduction, he also lengthened the contract terms from two to four years. Among the firms retained for specific gaming matters are Harris Hagan, Olswang and DLA Piper.


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