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Genting knuckles rapped by ASA; Microgaming Go launches two new games; Gossip Bingo open up makeover contest

TAGs: Advertising Standards Authority, celebrity makeover, Genting Alderney, gossip bingo, Microgaming, microgaming go

news in brief may 2Genting Alderney is the latest to fall foul of the Advertising Standards Authority (ASA) following a complaint about a tweet posted by none other than Keith Chegwin. The tweet alluded to a site owned by Genting and stated: “Just a quickie: Log on to pchprizes.co.uk 4 Your chance 2 win £100k plus Win £2,500 a week 4 life. Have a go X”. The complainant challenged that it was a marketing communication and wasn’t flagged up as such so should be banned. The ASA agreed and upheld the complaint as it breached CAP Code rules 2.1, 2.3, and 2.4. Another notch in the win column for the ASA and the gambling industry needs to up its game. We’ll leave it to Paddy Power to come up with a controversial yet perfectly legal advert. Usually does the trick.

Microgaming are premiering two new mobile games under their Microgaming Go umbrella. European Roulette Gold has been specifically designed for tablets with Tally Ho another slot to add to their never-ending line-up of mobile slots. Neil Whyte, head of product channels, added: “The regular introduction of new content is what Microgaming does best; we offer superb game variety and unrivalled entertainment no matter what device or screen size. Through the use of specifically designed technology that auto detects the accessing device, we are able to serve the best content to mobile and tablet players.”

Gossip Bingo is celebrating the New Year by offering players the chance to win a luxury prize package worth £2,500. Tickets are available now and have been up for pre-buy since Jan. 6 at 25p a ticket with a free ticket being given to anyone depositing £20. The Celebrity Makeover gets underway from Jan. 31 and it’s just one of 120 bingo, casino and slot games available at Gossip Bingo.

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