BUSINESS

Lads to debut new live dealer suite; Svenska Spel gets stadium deal; AGCC teams up with Singapore

TAGs: AGCC, Evolution Gaming, Ladbrokes, Singapore, Svenska Spel

live dealer evolutionEvolution Gaming has designed a live dealer area for the newly rebranded Ladbrokes live casino site. The new area will consist of three Blackjack tables all with Lads branded red cloth and a 3D backdrop featuring the company’s signature ‘L’ logo – in case you wondered it doesn’t stand for Losers. The new suite is available exclusively on Ladbrokes.com with two of the tables there 24 hours a day and the other only around for 12 hours. Richard Poole, head of casino and games at Ladbrokes eGaming, commented on the need for consistency across all Lads’ products, adding: “Consistent branding across our retail estate and online services is key for us.  We want to offer a complete brand experience for customers and create maximum loyalty across all channels. Fully branded dedicated environments online are central to that strategy.”

Swedish state gambling operator Svenska Spel will be a partner of the country’s new national stadium when it opens later this week. The Stockholm stadium will benefit from in-stadium betting from the Swedish gambling monopoly until the end of 2013 in a deal that is similar to one it held for the former national stadium – the Råsunda. Johan Lindvall, brand manager at Svenska Spel, told eGR: “We want to get as close to the audience as possible and through the stadium’s integrated technology, we can provide our customers with a new gaming experience based on the amazing digital possibilities Friends Arena has today.”

The Alderney Gambling Control Commission (AGCC) has signed a memorandum of understanding with none other than the Singapore Casino Regulatory Authority (CRA). The agreement will see the two collaborate by sharing information, expertise, knowledge, skills, as well as cooperation on training by visiting each others jurisdiction. The deal is the CRA’s first with a European jurisdiction and their fourth in total after similar deals with the Nevada Gaming Control Board (NGCB), Queensland’s Office of Liquor and Gaming Regulation, and the Pennsylvania Gaming Control Board (PGCB)

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