Inspired signs up six Italian operators for its award-winning virtual sports

TAGs: Cogetech, Eurobet, Inspired Gaming Group, Intralot, Italy, Lottomatica, sisal, Snai, Vitruvian Partners

Inspired11 October 2012, London: Inspired Gaming Group, the supplier of the world’s most advanced virtual sports products, today announces its arrival as the leading provider of online and retail virtual sports betting in Italy. Inspired has signed virtual sports license deals with six major Italian operators: SNAI, Sisal, Eurobet, Intralot, Cogetech, and Lottomatica.

Steve Rogers, Managing Director of Inspired’s Virtual Sports division, commented: “Virtual sports are a very lucrative part of the product offer for operators. Our virtual products are in high demand from retail and online concessionaires in Italy who understand the value in being able to offer a high frequency stream of betting opportunities to their customers. Our years of experience have shown our virtual sports provide incremental revenues for sports betting operators across all channels. We supply our virtual sports to many of the world’s most successful gaming companies and we’re delighted to announce SNAI, Sisal, Eurobet, Intralot, Cogetech and Lottomatica as new customers.”

The new legislation legalising fixed-odds bets on simulated sporting events online and in betting shops and corners in Italy was submitted by AAMS to the European Commission on 17 January 2012 and was ratified on 17 April 2012. Inspired is already one of three leading suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires. The contracts with circa 90 percent of Italian operators will see Inspired’s virtual sports become a key product for leading operators in Italy.

Generating in excess of €5bn of revenue and €700m gross win every year, Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the 25 top operators. Inspired has led the global virtual sports market for over a decade by consistently launching new sports and features. As a result, Inspired’s virtual sports were awarded “Best Betting Product of the Year” at the Totally Gaming Awards in January 2012. Currently seven sports (including horse racing, football and tennis) and over 30 product variants are available for retail, in-home broadcast, online, mobile and gaming terminals.

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For more information about this press release, please contact:

Lucy Buckley, Marketing Director: [email protected]

Tel: +44 (0)20 7438 5800

About Inspired Gaming Group

Inspired Gaming Group (Inspired / INGG) is the leading supplier worldwide of Server Based Gaming (SBG) systems and games for a range of land based gaming markets, including casino, VLT, bingo and sports betting.

Inspired is the leading gaming machine operator in the UK for the gaming and leisure markets, and also provides its unique Open SBG CORE™ software systems, terminals and Virtual Sports products in over 30 other countries. It is one of the three leading VLT suppliers to Italian casinos and betting shops. Its Virtual Sports products are the leading online and land-based games in their category worldwide. The Group operates approximately 50,000 machines on a participation basis, of which in excess of 35,000 are on the Inspired Open SBG CORE™ platform.

The Group’s customer base includes regulated operators of casinos, licensedbetting offices, gaming halls, bingo halls and regulated online sportsbooks and casinos. Key customers include major regulated gaming companies such as Sisal, B Plus, William Hill, Gala Coral Group, Betfred, Ladbrokes, Genting, Paddy Power, Codere, Sky Vegas, PartyGaming, Fortuna, bet365 and Caliente.

Acquired and refinanced in 2010 by leading London investment firm Vitruvian Partners, the largest new private equity fund in Europe, Inspired is focused on the expansion of its SBG leadership into new international markets.


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