OpenBet, the leading sportsbook and online gaming software supplier, is pleased to announce that Blue Square Bet, its first-ever customer, has entered a multi-year contract and signed up to the OpenBet Online Product Roadmap.
Blue Square Bet first became a customer in 1999 when it launched its sportsbook using OpenBet’s market-leading software. Since then, the relationship has continued to grow and develop. During the last 10 years, Blue Square Bet was one of the pioneering brands to feature in-play betting and also the first customer to go live with one of OpenBet Casino’s key features which allows any third-party games to be seamlessly integrated into a tailored games offering.
The OpenBet Online Product Roadmap brings together a number of compelling products that will give Blue Square Bet the ability to keep improving their overall online sportsbook performance and increase scalability across a number of channels. The roadmap will also deliver more sophisticated promotions, improved liability management and enhanced bet placement.
David Loveday, Chief Executive Officer of OpenBet, said: “We have had a very long and close relationship with Blue Square Bet that has seen both companies grow to become established brands in the gaming sector. Blue Square Bet has always been very committed to ensuring that they are offering their customers the very best service by utilising the latest technology and software available. By signing up to our Online Product Roadmap, we look forward to continuing to provide the platform for their continued success and many more years working together.”
Mark Jones, Managing Director of Rank Interactive, commented: “Over the years, we have built a relationship with OpenBet that is based on trust and delivery. The dynamic of the relationship has meant that Blue Square Bet has been able to compete with the rest of the industry, sound in the knowledge that the platform on which we are built provides us with the best opportunity. The new online product roadmap gives us the assurance that OpenBet is committed to building on their market-leading position and we look forward to continuing our relationship going forward.”
For further information about Blue Square Bet, please contact:
Robert May or Phil Gates
For more information about OpenBet, please contact:
Susanna Underwood or Yeemay Huang
Notes to Editors:
About Blue Square Bet (www.bluesq.com)
Blue Square Bet was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its bookmaking business to offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the online, tablet & smartphone apps, Interactive TV, and telephone.
Blue Square Bet was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank, one of the UK’s leading leisure and entertainment companies. Rank’s assets include casinos, bingo clubs and on-line gaming. Blue Square Bet was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.
About OpenBet Ltd (www.openbet.com)
Established: Founded in 1996, OpenBet powers the largest share of the world’s online bets with global software deployments in multiple, legal gaming jurisdictions. With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available.
Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet’s products include Sportsbook, Casino, Poker with a single centralised Account. With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.
Trusted: OpenBet is trusted by some of the world’s most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU. OpenBet is the preferred supplier of National lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and the Western Canadian province of Manitoba. With a proven track record in probity, OpenBet only deals with legal jurisdictions.